AI Sales Desk: every lead answered in seconds
Every new lead, answered in seconds.
Leads arrive at all hours, from forms, ads, comparison sites and calls. Most wait hours for a reply, and the best ones go cold. The AI Sales Desk calls or messages each one straight away, asks your qualifying questions, updates your CRM and books the right ones into your sales team's calendars.
Built from AI agents we have already made and put to work, by phone and by chat.
Ava, AI assistantHi Priya, it's Ava, the AI assistant at Calder Home Energy. You just asked about solar panels. Is now a good time for a few quick questions?
LeadThat was quick. Yes, go on.
Qualified: homeowner, south-facing roof, ready this spring Call booked with Tom, Thursday 10:00The problem
Leads go cold while they wait.
You pay for every lead. Then it sits in an inbox or a queue until someone is free, and by the time they call, the buyer has already spoken to someone else.
- Website formHeat pump quoteWaiting 9 hours
- Social media lead adSolar panelsWaiting 7 hours
- Comparison siteBattery storageWaiting 5 hours
- Missed callNo message leftNot called back
- Website chatEV charger, after hoursTomorrow
- Website formSolar panels, after hoursTomorrow
Speed decides who gets the conversation.
Buyers ask several companies at once. The first to reply properly is usually the one they talk to.
Leads arrive when your team can't reply.
In bursts after a campaign, at lunchtime, in the evening and at weekends.
Good salespeople spend the day sifting.
Chasing people who don't pick up and asking the same first questions, instead of selling.
More headcount is slow and expensive.
Recruiting, training, managing and replacing people for work that follows a script.
How it works
From new lead to booked meeting.
Here is one lead, step by step. Click through, or let it play.
An example company, shown the way its sales desk would work.
Ava, AI assistantHi Priya, it's Ava, the AI assistant at Calder Home Energy. You just asked about solar panels. Is now a good time for a few quick questions?
LeadOh, that was quick. Yes, go on.
AvaGreat. Do you own the property?
LeadYes, it's a semi. We've been here ten years.
AvaAnd which way does the main roof face, roughly?
LeadSouth. We'd like it done before spring.
Qualified against your criteria: homeowner, south-facing roof, ready this springAvaThat sounds like a good fit. Tom, one of our energy advisers, can talk you through the options. Thursday at 10 or Friday at 2?
LeadThursday at 10 is fine.
Booked in Tom's calendar: Thursday 10:00AvaYou're booked in. Tom will have your details, so you won't need to repeat anything.
- Heat pump quoteBooked
- Solar, ready next yearNurture
- Battery, rentingNot a fit
- No answer, WhatsApp sentFollow-up
- Priya S., solarBooked
- 1
It responds
Every lead, from every source, called or messaged within seconds, including evenings and weekends.
- 2
It qualifies
Asks the questions your best salesperson would, and checks the answers against your criteria.
- 3
It books
Puts qualified leads straight into the right salesperson's calendar, and sends the rest to nurture.
- 4
It hands over
Updates the CRM and briefs your salesperson, so the first meeting starts where the call ended.
Calls, WhatsApp and chat
Not everyone picks up. It doesn't give up.
When a call goes unanswered, the same desk follows up by message, with the same questions and the same rules. Leads who would rather type than talk get the same service.
- Follows up unanswered calls on WhatsApp or by text, at sensible times.
- Answers website chat with the same questions and qualification rules.
- Remembers the conversation, so nobody has to repeat themselves.
- Books the meeting, or hands the conversation to a person.
What it does
Built around your sales process, not a script.
Every sales desk is set up for one company: your lead sources, your questions, your criteria, your CRM and the way your team likes to sell.
Responds in seconds
Every lead from forms, ads, comparison sites and calls, contacted straight away, day or night.
Asks your questions
Your qualification criteria, in your words and your brand's tone, checked against every answer.
Routes every lead
Qualified leads go to the right team, region or product specialist. The rest go to nurture, with the reason recorded.
Books into calendars
Meetings go straight into your salespeople's calendars, with a confirmation and a link to change the time.
Keeps your CRM complete
Every answer, summary, transcript and outcome written to the lead's record, with nothing typed up by hand.
Calls, WhatsApp and chat
The same questions and rules on every channel, so leads choose how they want to talk.
Follows up
Tries unanswered leads again at sensible times and switches channel, so fewer go quiet.
Reports what matters
Response time, qualified rate and meetings booked, by source and campaign, so you can see which leads are worth paying for.
You set the rules
What it can say, what it must never promise, and when to hand a conversation to a person.
We have built this before.
The AI Sales Desk is built from agents we have already made and put to work: AI appointment setters and lead qualifiers, and the phone agent behind a business we run.
- AI appointment setters and lead qualifiers, built for both phone and chat.
- A phone agent that works out prices during the call and sends a booking link by text.
- Set up per business: its own phone number, assistant name, tone of voice and rules.
- A summary, the outcome, the caller's mood and the full transcript saved for every call.
- Messages taken when the agent can't help, with a person alerted straight away.
- A WhatsApp assistant that answers from the business's own information and remembers the conversation.
Described in general terms. Clients and businesses are not named, and their data stays private.
How we set it up
Your sales process, running at the speed of a lead.
We do the build. Your sales team shapes the questions and hears it at work before it speaks to a real lead.
- 1
Map your lead flow
Where leads come from, what your best salespeople ask first, what makes a lead worth a meeting, and where it all needs to land.
- 2
Build, connect and test
Connected to your CRM, calendars and lead sources. Your team tests it on real scenarios until it sounds right.
- 3
Run and improve
We review conversations and results with your sales team, and tune the questions, timing and follow-ups every month.
Before you ask
Questions
- Does it replace our sales team?
- No. It does the first, repetitive part: reaching every lead fast and asking the first questions. Your salespeople spend their time in meetings with people who are ready to talk.
- Will leads know it's an AI?
- Yes. It introduces itself as your company's AI assistant at the start of every conversation, and anyone who would rather speak to a person is passed to your team.
- Which systems does it work with?
- CRMs such as HubSpot, Salesforce and Dynamics, shared calendars, website forms, ad platforms and comparison sites, directly or through their exports. We check yours on the first call and tell you plainly what we can connect.
- Who does it contact?
- Only people who have asked to hear from you, such as someone who has just filled in your form or called you. It follows your consent rules and never cold calls.
- What about recordings and data?
- Calls are recorded and written up so your team gets summaries. Leads are told, you decide who can see them and how long they are kept, and we tell you exactly what is stored and where.
- What does it cost?
- A monthly fee based on your lead volume and the systems it connects to. Most teams compare it with the cost of the hours it frees up. You get a clear price after the first call.
How long do your leads wait today?
Tell us where your leads come from and what your team asks first. We'll show you how the AI Sales Desk would handle them.